Cotiviti

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Senior Marketing Operations Manager

Job Locations US-Remote
ID 2025-16795
Category
Marketing
Position Type
Full-Time

Overview

We are seeking a Senior Marketing Operations Manager to drive the execution, optimization, and innovation of

our marketing operations and demand generation programs. In this role, you’ll develop and execute high-impact, integrated B2B demand generation campaigns that support revenue and pipeline goals. Partnering closely across the Marketing and GTM teams, you’ll act at both the strategic and tactical levels to conceptualize, build, track, execute, and optimize campaigns based on performance metrics.

 

The ideal candidate is highly proficient in HubSpot, with advanced expertise in analytics (HubSpot, Power BI,

Tableau) and AI-driven marketing technology. This individual will combine technical mastery with operational

excellence to ensure scalable processes, best practices, and actionable insights that empower Marketing and GTM

teams to succeed. You will thrive in a fast-paced environment, managing multiple projects with interdependent deadlines and stakeholders across the company.

Responsibilities

Campaign Execution & Automation

  • Build, manage, and optimize multi-channel marketing campaigns in HubSpot.
  • Develop scalable workflows, nurture streams, and automated programs that drive engagement and conversion.
  • Partner across Marketing to deliver campaigns that support revenue and pipeline goals.

Data & Analytics

  • Own marketing data integrity and reporting across HubSpot, Power BI, Tableau.
  • Create and maintain dashboards to monitor campaign performance, pipeline contribution, and ROI.
  • Translate data into actionable insights for campaign optimization and executive reporting.

AI & Emerging Technology

  • Integrate and experiment with AI-driven solutions in HubSpot and other Martech platforms to increase efficiency, personalization, and campaign effectiveness.
  • Stay ahead of marketing technology trends and identify opportunities to implement innovative tools

Process & Governance

  • Define, document, and maintain scalable processes and best practices across Marketing Operations.
  • Ensure compliance, data quality, and strong integration between Marketing and GTM Ops processes.
  • Provide HubSpot training, enablement, and support to Marketing and GTM team members.

Collaboration & Stakeholder Management

  • Partner closely with cross-functional teams—including GTM, Marketing, and Product—to ensure operational excellence and alignment.
  • Communicate effectively with stakeholders at all levels, ensuring transparency on performance and impact.
  • Provide recommendations on process improvements, lead management, and campaign optimization.

Other Responsibilities

  • Complete all responsibilities as outlined on annual Performance Plan. Required
  • Complete all special projects and other duties as assigned. Required
  • Must be able to perform duties with or without reasonable accommodation.   Required

Qualifications

Education & Experience

  • Bachelor’s degree in Marketing, Business, Analytics, or related field (Master’s a plus).
  • 7+ years of experience in marketing operations, with at least 5+ years of hands-on HubSpot experience. Healthcare experience preferred.
  • Proven track record of managing and optimizing marketing campaigns in HubSpot.
  • Advanced experience in data analysis and visualization with HubSpot, Power BI, Tableau.
  • Experience leveraging AI tools in marketing technology, particularly within HubSpot.
  • Strong background in maintaining scalable processes, governance, and operational best practices.

Skills & Competencies

  • Deep technical expertise in HubSpot, including workflows, automation, campaign execution, and reporting.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Familiarity with data management, segmentation, and marketing database health.
  • Strong communication and stakeholder management skills.
  • A continuous improvement mindset, with curiosity for innovation and emerging technologies.
  • Knowledge of GDPR and privacy best practices.
  • Microsoft Dynamics and Demandbase experience a plus.

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Cotiviti is an equal employment opportunity employer. Cotiviti recruits, hires and promotes individuals based on their qualifications for a specific job. Selection of employees is made without regard to race, color, creed, sex, age, religion, pregnancy or pregnancy-related conditions, national origin, sexual orientation, gender identity, marital status, genetic carrier status, military service, veteran status, uniformed service member status, disability, or any other category of class protected by federal, state or local laws. All employment decisions and personnel actions, such as hiring, promotion, compensation, benefits, and termination, are and will continue to be administered in accordance with, and to further the principle of, equal employment opportunity.

Pay Transparency Nondiscrimination Provision
Cotiviti will not discharge or in any manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-I.35(c)